Free Advice ♦ Priceless Results

To book a consultation, please call 754-9497 or email

Lazare ♦ The World's Most Beautiful Diamond

To book a consultation,
please call 754-9497
or email

Lazare ♦ The World's Most Beautiful Diamond

With Newfoundland and Labrador’s largest selection of premium quality diamonds and a stunning selection of styles and settings, an engagement ring from Diamond Design is guaranteed to take your breath away.

We understand this is one of the most important decisions you will ever make and our goal is to find you a ring that symbolizes your love and commitment. Whether you want to buy an engagement ring together with your partner or on your own as a surprise, our design consultants will guide you through the process of choosing the perfect ring in keeping with your personal style and budget.

From traditional to contemporary – we have a wide selection of options in-store or you can have a ring custom designed to suit your taste. In addition, we have an extensive collection of men’s and women’s wedding rings, anniversary rings and engagement watches. Our expertise means you’ll get a beautiful piece of jewellery that you’ll be delighted to wear for the rest of your life.

We are proud to be the exclusive Newfoundland and Labrador retailer for The Lazare Diamond – The Most Beautiful Diamond in the World ™.

We guide and help couples find their perfect engagement and wedding rings, through one-on-one consultations with our bridal specialists. To ensure we have enough time to focus on you, we recommend appointments for bridal showings, which are always pressure-free. To book yours, please call (709) 754-9497 or email

 Our Brands

The Lazare Diamond

Welcome to the scintillating beauty of the Lazare Diamond®. Founded in 1903, Lazare Kaplan International Inc. has become the premier diamond - cutting company in the world. Its tradition of excellence gives those who buy a Lazare Diamond the confidence that they have made the finest choice. The owner of a Lazare Diamond® possesses not only “The world’s most beautiful diamond®” but also a share in one of the richest traditions in the diamond world.

Diamond Design is the exclusive retailer of The Lazare Diamond in Newfoundland and Labrador.


Tacori engagement rings fuse classic, handcrafted quality with modern glamour and sophistication, creating some of the world’s most highly regarded and exquisite jewelry. Their collection of diamond engagement rings feature a range of styles from intricately detailed to elegantly refined.

Simon G.

What makes Simon G. special lies not only in its stunning designs, but also in the careful attention to the detail. With inspired individuality and a ceaseless passion for detail, Simon G. jewellery exceeds expectations and is built to last a lifetime and beyond

Max Strauss Signature Collection

The world's oldest diamond company, Max Strauss boasts a rich legacy and tradition of exquisitely crafted, fine quality diamond jewellery. Masters of the 'Ideal Cut,' less then 3 percent of diamond cuts meet their superior standards, ensuring brilliant jewellery that stands the test of time.

Atlantic Engraving

As a third generation jeweller, Atlantic Engraving specializes in the creation of anniversary and wedding bands and eternity rings. Unforgettable wedding bands are crafted with traditional skills, passed on from one generation to the next, and the very latest technological innovations. Along with the presence of an in-house GIA certified Graduate Gemologist, the company continuously strives for design perfection with each ring they create. Their fashion-forward looks and styles are especially appealing to today’s modern brides.


From the development of the first soldered seamless wedding rings in the 1890's to the invention of carved rings designed by skilled artisans in the 1920's, ArtCarved married exquisite craft and the utmost appreciation and understanding of beauty and emotion. Tradition, authenticity, high quality and beautiful design. These values have solidified ArtCarved's strong reputation as a fine and bridal jewelry leader in the hearts and minds of consumers and retailers alike.

Diamond Design Custom

Diamond Design's in-house designers can transform your thoughts and ideas into a one-of-a-kind masterpiece in gold, silver or platinum. We create and refine custom design sketches with your input to ensure 100 percent satisfaction. Whether you'd like a family heirloom, a cherished keepsake, are starting from scratch or redesigning an estate piece to better suit its owner, creating a custom piece of jewellery can be a truly rewarding experience.

To book a bridal consultation, please get in touch with your preferred times, and we will contact you shortly.

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Terrace on the Square
Churchill Square, St. John’s,  NL, Canada
Tuesday – Saturday | 9:00am – 5:30pm
(709) 754-9497 |

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