Oodles of Options

A World of Brands

Join Us Online

Oodles of Options

A World of Brands

Join Us Online


Twice recognized as Canadian Jeweller of the Year, Diamond Design has a broad selection of beautifully designed pieces from around the world and from our in-house custom designers.

Our consultants will help you discover your own jewellery style and assist you with building a jewellery wardrobe. We will help educate you about current fashions, trends, styles and designers and help you choose pieces that will come together in a magical way.

Diamond Design clients also enjoy the benefits of having us keep track of their jewellery purchases together with their wants and desires in our customized Wishlist program.

We are proud to be the exclusive Newfoundland and Labrador retailer for many of the world’s finest brands, including The Lazare Diamond, John Hardy, Simon G. and Tacori.

Our Brands


Within each Bellarri piece you will find a delicate art form in which the blending of colours and unique cut of gemstones intertwine in harmony. The integrity of craftsmanship is inherent in each creation. Each distinctive design tells its own story and it is up to you to live it!

John Hardy

Inspired by the natural and spiritual beauty of Bali, and hand crafted by its local artisans, John Hardy designs are globally revered for their Sustainable Luxury. Created using reclaimed silver and gold and unique gemstones on their sustainably run property, every John Hardy piece features mythical symbols and creatures meant to empower the wearer, be it the strength of the tiger, the protection of the dragon or the life force of the cobra.


Belpearl is a producer of fine pearl jewellery and cultivates rare pearls in pearling ventures that span the Pacific.

The Lazard Diamond

Welcome to the scintillating beauty of the Lazare Diamond®. Founded in 1903, Lazare Kaplan International Inc. has become the premier diamond - cutting company in the world. Its tradition of excellence gives those who buy a Lazare Diamond the confidence that they have made the finest choice. The owner of a Lazare Diamond® possesses not only “The world’s most beautiful diamond®” but also a share in one of the richest traditions in the diamond world. Diamond Design is the exclusive retailer of The Lazare Diamond in Newfoundland and Labrador.

Hulchi Belluni

Hulchi Belluni is an Italian Belgian jewellery brand creating golden jewels set with diamonds in pave and invisible settings.

Simon G

What makes Simon G. special lies not only in its stunning designs, but also in the careful attention to the detail. With inspired individuality and a ceaseless passion for detail, Simon G. jewellery exceeds expectations and is built to last a lifetime and beyond.


Handcrafted in Italy, SOHO's sterling silver, diamond, and enamel jewellery perfectly compliments any outfit, work, play or formal.


Since 1929, FOPE has been a symbol of elegance, artisanal skill and continuous experimentation. This fourth generation, family-owned Italian company is focused on originality of design and material innovation.


Most frequently recognized for its trademark Moiré Beaded stacking bracelets, Vahan glitters on women all over the world - and on the red carpet. Vahan offers exquisite collections in gold, Sterling silver, diamond, and gemstones.

Tacori Fashion

Tacori jewelry fuses classic glamour with modern sophistication. Whether you're looking for a timeless investment piece or a fashion forward statement-making design, we invite you to explore the Tacori collection.

Monika Rich Kosann

Monica Rich Kosann brings the same unique approach to her work as a fine art portrait photographer, jeweler and home accessory designer. Her ultimate goal is always to integrate her clients’ most cherished memories and possessions into their daily lives and to tell their unique personal stories in an original and customized way.

Tirisi Jewelry

With a perfect eye for detail and quality, each piece of Tirisi Jewelry is crafted in 18 karat gold, hand set with shimmering gems that are re-cut and polished to enhance the fire and lustre from within.

PARAGON - Signature Collection

As the premiere coloured gem importer and dealer in Canada, Paragon offers unparalleled experience and expertise with coloured gems.

Roberto Demeglio

Well known in Italy, with a rich family tradition, Roberto’s outstanding creativity and balance of design, technical excellence, and craft tradition have given him the ability to create a line of unconventional pieces, with a universal appeal.


A magical selection of extraordinary Italian and US made 18 karat multi-color gold jewellery wrapped in the finest of quality diamonds and gemstones.

Carla Cassandra

Committed to manufacturing excellence along with innovative styling and unsurpassed quality, have made Carla Cassandra one of the premier manufacturers of fine jewelry.


Satisfied customers all over the world are thrilled by Breuning jewellery. Its German-designed gold and silver jewellery collections are renowned for modern and innovative design, combined with top quality form and execution in the production process.


Aided with his wife, Arlene’s insight, designer Masis Magopian, creates pieces that capture the unexpected beauty of everyday objects. His fascination with colour, shape and texture is evident in his unique collections. Makur is noted for its use of Morganite, a dazzling gemstone with a gorgeous rose hue.

Max Strauss

The world's oldest diamond company, Max Strauss boasts a rich legacy and tradition of exquisitely crafted, fine quality diamond jewellery. Masters of the 'Ideal Cut,' less then 3 percent of diamond cuts meet their superior standards, ensuring brilliant jewellery that stands the test of time.


Dabakarov is a family and a business, with two generations creating and producing beautifully designed and exquisitely made gold and precious stone jewellery. For over 30 years, Dabakarov has provided beautiful trendsetting designs with particular attention to detail and finish, and some of the finest fine jewelry to retailers throughout the country.

Diamond Design Custom

Diamond Design's in-house designers can transform your thoughts and ideas into a one-of-a-kind masterpiece in gold, silver or platinum. We create and refine custom design sketches with your input to ensure 100 percent satisfaction. Whether you'd like a family heirloom, a cherished keepsake, are starting from scratch or redesigning an estate piece to better suit its owner, creating a custom piece of jewellery can be a truly rewarding experience.

Terrace on the Square
Churchill Square, St. John’s,  NL, Canada
Tuesday – Saturday | 9:00am – 5:30pm
(709) 754-9497 | info@diamonddesign.com

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