Diamond Design is a special occasion store, and we love helping clients find perfect gifts to surprise their partners.

We know that gift shopping for jewellery can be a challenge, because jewellery is such a personal choice. If you or your partner find jewellery shopping intimidating, then you’ll likely be exchanging sweaters and gift certificates to fancy restaurants downtown for every foreseeable holiday. But it doesn’t have to be that way.

Diamond Design is a special occasion store, and we love helping clients find perfect gifts to surprise their partners. So we’ve come up with some ways to make gift-giving much easier. We’ve learned that choosing a great gift is actually quite simple when you step back and let us be your partner in the process.

The Secret

Gift-giving is incredibly simple when the receiver has already been in to see us. The secret to giving – and getting – a lovely gift every time is to form a relationship with us before any holiday or special occasion comes up.

Why not consider scheduling some time with one of our jewellery or watch consultants either on your own or together.

(Hint: surprising your partner with a preplanned visit is an almost guaranteed perfect date – who doesn’t love spending an afternoon trying on jewellery or Swiss watches?)

Meeting with a specialist will help you appreciate your own personal style and focus on what you love. We’ll educate you about different designers and features, as well as types, cuts, gems and metals. Ultimately, your specialist will help you contextualize your options and your personal tastes.  And we believe that context is the most important factor to consider when jewellery shopping.

And we’re your partner in this process; while you learn about jewellery, we learn about you. When you meet with us, we can begin to build a profile of your favourite pieces that we keep on file to share with your partner in the future. Suddenly, instead of a whole store to choose from, they’ll have a select list of only those items that they really desire.

Our Secret

Of course, not everyone who shops with us will have the luxury of having a file of their partner’s favourite pieces. In fact, it’s precisely when a client has no idea what to purchase that our specialists really shine.

Our consultants are highly knowledgeable and know exactly which questions to ask to help you narrow down your many options. In our experience, this guidance is critical to choosing just the right gift.  


One Size Fits All – The Gift Certificate

And if you really are having difficulty making a choice, please consider the win-win option of a Diamond Design Gift Certificate. These certificates can be purchased in any amount for any occasion. The recipient may want to use the certificate all at once or save up several for a special something. 


Gifting jewellery does take a little more effort than grabbing something from the mall or online, but the result is worth it. When the surprise and happiness is genuine, the occasion becomes so much more special and enjoyable, for both of you.

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