About Us

We’re delighted to have you as our guest. For four generations serving the people of Newfoundland and Labrador, we’ve worked hard to become known as the ‘go-to place’ for the most beautiful gifts, jewellery and timepieces. Because ‘This Is Your Moment.’

engagement ring on beach rocks

“This is your place for making memories.”

More than precious metal and exotic gems, jewellery represents a moment in time. From a romantic gesture, to a thank you, to an ultimate expression of love, it symbolizes the memories you share with the people who matter most.

Diamond Design is a special occasion store. Over 4 generations, we have helped clients find ‘just the thing’ to surprise and delight their partners and loved ones when it matters most.

Our highly experienced consultants guide you through our premium brands so you can choose the perfect piece – from the world’s most beautiful diamond to the world’s best Swiss watches. Whether you’re hoping to learn more about the 4Cs, wondering whether you should bring your partner ring shopping, or hoping to find the perfect surprise, we’re ready help.

The Finest Brands

As exclusive distributor for many of the world’s most well known jewellery and premium watches, we’re delighted to bring you the brands you expect right here in Newfoundland and Labrador.

We provide an extensive selection of beautifully designed pieces from around the world, premium Swiss watches, and a select team of gemmologists and consultants to help you find your style or find your perfect gift. 

And our experienced in-house designers are always ready to make a new piece that is uniquely yours. Learn more about Custom Design work at Diamond Design here. 

Newfoundland and Labrador’s best selection of jewellery, timepieces, wedding and engagement rings, plus a team of custom design experts.

The Right Advice

You can read about jewellery, diamonds and watches online, but nothing compares to hands-on education from experts.

We offer private viewing rooms and pressure-free consultations with our knowledgeable and friendly staff.

Come in to our store for one-on-one advice on wedding and engagement rings, custom jewellery designs and restorations. Our free advice ensures priceless results.

Learn more about how working with a Design Consultant can help you find the right ring here. 

Expect pressure-free, one-on-one advice with our jewellery and watch experts. 

A Family Affair

We’re a proud local, family business led by Pat Thompson, a third generation jeweller, goldsmith and designer.

Pat’s grandfather Paddy established Thompson’s Jewellers on Water Street in 1905, handing over the reins to Pat’s father Robert in 1957.

Following in his grandfather and father’s footsteps, Pat established his own jewellery business with Diamond Design in 1991. The rest, as they say, is history! 

Conveniently located  in Churchill Square, St. John’s, we’re open Tuesday through Saturday from 9am until 5:30pm.

In The Community

We are honoured to be a successful Newfoundland and Labrador based business, and are delighted to be an active member of our community.

A long-term supporter of cultural groups such as the Newfoundland Symphony Orchestra and Opera on the Avalon, we also provide assistance to dozens of local charities and fund raising events each year. 

Learn more about our community work here, and join our mailing list so you don’t miss our next community-based event. 

We guide and help couples find their perfect engagement and wedding rings, through one-on-one consultations with our Design Consultants. To ensure we have enough time to focus on you, we recommend appointments for these showings, which are always pressure-free.

To book yours, please call (709) 754-9497 or email info@diamondesign.com.

For all other viewings, feel free to contact us to ask questions or make an appointment, or simply drop by for a visit the next time you’re in Churchill Square!

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