Covid Response

Diamond Design is an independent jewellery firm that represents a family which has served St. John’s for 115 years. Our family was in the jewellery business during the Spanish Flu of 1919, both World Wars, the Great Depression and every other major event since 1905. We all not only survived these devastating events in time but also thrived after the fact. This gives us the motivation to remain positive.

Things that didn’t mean anything a few weeks ago, take on all sorts of new meaning today. This is our moment to rise together to meet the challenges ahead and be better for it.

Shortly before we were mandated to close our showroom, a young man visited our store. I asked him what brought him in at such a time. He told me that things were not going well, the stress of current events was taking a toll on both him and his wife, and he wanted to give her a gift as a way of saying things were going to be OK. I have to say, I was moved, and it underscored what we’ve always believed – that jewellery is more than precious metal and exotic gems. Jewellery represents a moment in time, symbolizing the memories we share with the people who matter most.

With the world as it is right now, we know our clients have more on their minds than jewellery. In the meantime, we remain committed to keeping the beauty of what we love, about what we do, alive. Over the coming weeks, we will be sharing more stories from our clients that demonstrate the intrinsic value of jewellery.

While our showroom is closed, we are still available to accept your call.  Please feel free to call us at
(709) 754-9497 or email

Please take care of yourselves and each other,