No Compromise Diamonds
We believe that sparkle, brightness, and beauty are more important than how big a diamond is (although we certainly have some beautiful large diamonds to choose from as well). That’s why we only select perfectly cut diamonds with the optimal balance of brilliance, scintillation, and fire.
When we choose diamonds, we are looking for those cut so precisely that all their light comes out in one brilliant blaze at the top. The result is, quite literally, jaw-dropping, which is why we call them ‘no compromise’ diamonds.
Meanwhile, less-precise diamond cutting methods let light leak out through the sides. And when the volume of light coming out at the top is reduced, the sparkle is reduced, too. The diamond can be heavier, while the color and clarity are the same – so these lesser diamonds often cost more, but refract light less so that they’re less eye-catching.
This is why it’s so important to see diamonds in person before making your decision. When you understand the full context of a diamond, you can choose unparalleled beauty and grace, even when the other 4Cs grades may be lower than you’d expect.