Barber Mike – Hamilton Automatic X-Wind

Diamond Design Story Sessions is a special collection of photos and stories we will be presenting throughout the year that will chronicle our adventures with extraordinary local brands and the people behind them.


Fogtown Owner Chris – TAG Heuer Carrera Skeleton

The first in this series takes place at the Fogtown Barber Shop in downtown St. John’s – the perfect location to feature the very sought after timepieces in our showcases such as Rolex, OMEGA, TAG Heuer and Hamilton


Model Ian – OMEGA Diver 300

A visit to Fogtown is more than an exceptional haircut or shave. Clients come for the experience. The smell of hair oil, shave cream and cologne greet you at the door.


Watch Specialist Paul – Omega DeVille Prestige

The memorabilia lining every square inch of wall space is a feast for the eyes and makes you feel like you have stepped back in time to a different era. The vibe evokes individuality and personal expression and the ambience is relaxed and warm. 


Model Ian – TAG Heuer Steve McQueen Monaco & Barber Mike – Hamilton Automatic X-Wind

Fogtown has created a niche market in downtown St. John’s. They strive to be the best; always looking for ways to improve and maintain the highest standards of barbering possible. The same benchmark of excellence achieved by the makers of the Swiss watches featured in this shoot.


Fogtown Owner Chris – TAG Heuer Carrera Skeleton

We are delighted to showcase Fogtown Barber Shop in the first of our Story Sessions. Thank you to owner Chris and his team for sharing their time, passion and commitment to quality.



Meet the crew. L-R: Model Ian, Fogtown Barber Mike, Art Director Mara, Fogtown Owner Chris, Watch Specialist Paul.



Behind the camera –  Photos by Greg Locke.

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