Rolex at Diamond Design  >  Our History



For four generations, Diamond Design has passionately served the people of St. John’s, Newfoundland and Labrador, as the ‘go-to’ showroom for luxury timepieces and jewellery. Our long history, coupled with our commitment to partnering with the world’s top brands, primes us to fully cater to our guests. Since 1905, it has been our pleasure to offer a truly unique experience in our community.


We trace our roots to 1905, when Roper & Thompson Jewellers opened its first location on Water Street. In 1991, we became know as Diamond Design and moved to beautiful Churchill Square, which we still call home. We began our relationship with Rolex in 2007, becoming the only Official Rolex Retailer in Newfoundland and Labrador.


Diamond Design represents a family firm committed to excellence. When Paddy Thompson, a master watchmaker, first opened his store, he set ship chronometers in the St. John’s Harbour. The needs of our community have changed dramatically since then, but our commitment to superior service and selection remains constant.


Passionate about supporting local arts and charitable organizations, Diamond Design is proud to be a longstanding pillar in our community. Our Rolex area remains the highlight of our showroom, and we trust that with our exceptional client service and commitment to excellence, we will be serving the people of Newfoundland and Labrador for generations to come.

Our Commitment


For over a century, our success has stemmed from our commitment to quality and our relationships with clients. As you search for your perfect Rolex timepiece, you can trust that our experts are passionate, extremely well educated in the very latest offerings, and ready to serve.

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